Facebook開啓電商業務:facebook shops或將與Amazon和ebay正面競爭


5月20日凌晨Facebook的創始人兼CEO Mark Zuckerberg 在個人帳號宣佈facebook開啓網購功能,意在鼓勵小型企業、其他平台的既有電商能夠在其App內建立店鋪,用戶也可以直接在App內選購和下單,而Zuckerberg聲稱他看重的是收取用戶購買行為的數據。這類舉措也都是在疫情爆發使得經濟衰退的大環境下順理成章地誕生。

Facebook開啓電商業務:facebook shops或將與Amazon和ebay正面競爭圖片1

Facebook開啓電商業務:facebook shops或將與Amazon和ebay正面競爭圖片2

(演示圖片來自The Verge)


Facebook開啓電商業務:facebook shops或將與Amazon和ebay正面競爭圖片3


一些行業媒體指出,開啓facebook shops項目是facebook迄今為止向電商領域進發最重要的一步,由於facebook用戶達26億人次,對於App內店鋪的引流力量將是巨大的,所以對於美國兩大電商平台amazon和ebay或許會帶來不小的衝擊。



I just announced that we're launching Facebook Shops today – the basic idea is that any small business can easily start a shop to sell things directly across our apps. If you visit someone's shop, you'll be able to see that small business's story, see their featured products, and buy them in our apps.

I think this particularly important right now because so many small businesses are moving online to deal with the economic fallout from Covid-19. As people are being told to stay home, physical storefronts are having a hard time staying open and millions of people are losing their jobs. I've been personally working with our teams on Facebook Shops every day for the last couple of months so we could accelerate launching it to small businesses who could use tools like this now.

Facebook Shops are free and easy to create. When you set up your shop, it will appear on your Facebook and Instagram accounts to start and soon on Messenger and WhatsApp too. Shops are native and fast, which means no more app-switching to a slow mobile web browser where you have to reenter your credit card when you tap on an interesting product you see in feeds. We're also working with partners like Shopify, BigCommerce, WooCommerce, Channel Advisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics so that small businesses can easily integrate into a strong, open ecosystem of tools to help them manage their customer journey end-to-end, and it's up to the business to decide what level of integration they want.

On top of that, we’re building a bunch of features across our apps to help people discover things from small businesses that they might want to buy. We're building a dedicated shopping tab on Instagram and a destination inside Explore where you can find and buy products you might be interested in. Soon, we'll also be launching new Live shopping features across Facebook and Instagram, which will allow you to shop on Live in real-time.

Lastly, in the near future Shops will use our AI and augmented reality tech to create better shopping experiences. We'll automatically identify and tag products in feeds so people can easily click-through to purchase when they find things they like. Small businesses will also be able to personalize their storefronts to first show products that are most relevant to you and use augmented reality to let you virtually try on things like sunglasses, lipstick or makeup to see how they might look on you before buying, or what furniture might look like in your room.

This all adds up to something quite powerful. If you're running a small business or you're thinking of starting one – even from your living room – you now have a whole suite of tools available that can help you serve people. You can build out your online presence across Facebook and Instagram. You can use Messenger and WhatsApp to communicate with your customers. You can reach new customers through our ads. And now, you can also set up a full online store experience with Facebook Shops. All of these tools are open for business, even when your physical storefront can't be. Hopefully this helps relieve some of the pressure that small businesses are facing right now and helps them prepare for a more online future. I look forward to getting Shops into the world more widely -- let us know what you think!       ——Mark Zuckerberg  May 20, 2020